Nice post GM. I have been looking at this same issue as I try to improve on the presentation aspect. I definitely don't do last names. With customer permission I provide the following:
Andrea N., Middletown, 877-1223
I am trying to provide only the numbers of the most similar jobs in their general area. Chances are we have painted three other stairways within 30 miles of this lead. I will give those three numbers. I also would be reluctant to leave my entire customer base and contact info with a new customer. When their brother in law gets laid off next month and decides to become a painter, he would have a great bunch of customers to start cold calling.
Andrea N., Middletown, 877-1223
I am trying to provide only the numbers of the most similar jobs in their general area. Chances are we have painted three other stairways within 30 miles of this lead. I will give those three numbers. I also would be reluctant to leave my entire customer base and contact info with a new customer. When their brother in law gets laid off next month and decides to become a painter, he would have a great bunch of customers to start cold calling.