That is exactly what "market price" means, FYI.I know guys in Houston who swear that nobody will pay more than $25 an hour for a painter. To them, $25 an hour is the going rate or market price. At the same time, I can cite many contractors in Houston getting $40 to $55 an hour in Houston. How can this be, if the going rate is $25? Clearly, the going rate is not $25. More to the point, there is no going rate.