I think the only way the Mill's and Gen z's can be motivated today, is if there's a social injustice attached to the purpose. Because at the end of the day, it's trendy to care, even though it's not as important as having a social media presence.I'm a GenX'er.... At one point we were the loser generation... we were the grunge generation... but now we're the bulk of the productive workforce. Hopefully the Millennials and Gen Z's will come into their own someday also. I haven't seen it yet for sure, but poverty will eventually begin to suck and maybe they'll decide to work. I agree the ease of quitting jobs today is just a different thing, but that's because we've gone through decades of easy times. If things get tough, things will change - but that's a whole different set of problems. For now, we have to hope things stay good economically and find a way to get people to work like they give a sh##.
A few ideas to motivate young painters:
1. Have Che Guevara T-Shirts printed out as part of the company painting uniform
2. Offer faux graffiti graphics for those socially enlightened customers
3. Have a company float for the next protest or riot
Just brain storming. It's a slow Friday.