QR Codes are here. They will be more and more prevalent as the year moves on.
Smartphone sales are steadily increasing, and the ability to read this codes.
Its another form of advertising for us to take advantage of.
Yes, it more useful for other types of business, but lets use them for the best of our abilities.
What can we do with them?
Get them printed on your cards, your fliers, door hangers, direct mailers, on everything, get then on your work vehicle! Maybe out of range for the reader, but imagine being at a red light and the ability for someone next to you to be able read the code and have instant access to all your contact info.
Forget just the contact info, you need to lead them to your website ( optimized for mobile phones by the way) or create a specific landing page for this page.
Side Note : Your website does have the ability to detect a mobile user and display an alternative mobile site or a specific landing page for mobile users.
The landing page could be your blog, a coupon, a form to enter a contest ( this is where you capture their email address and start email marketing them ), a video, information, or anything that else that you can up with.
Starbucks recently released mobile payments nationwide via QR Codes.
I hope be implementing in the coming months. It's good to get in early and figure out the kinks and get everything setup before the competition figures it out.
I'm sure we can collectively come up with some great ideas for the use of these codes.
And note to Bender - there is some customization that you can do to them, albeit not much but enough to make it different then the rest. You can incorporate some of you brand image in there. You can't tinker too much or you break the code and make unreadable.
The good thing is, and if your comfortable with programs like photoshop, GIMP, or Paint.net., you can sit there and customize onscreen and just keep tweaking it, while testing with your phone in hand.
That its. Good Luck.
