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I used a 10 question customer survey at the end of each job. There was also a place for comments and check boxes for "would recommend" and "can use as a referral". Then I would show every customer the binder with about 50 reviews to read during the estimate.
 

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To me this goes back to the question of why should they hire you over the next guy. In my mind they should never have to ask. I always showed every client my insurance docs and reviews/referrals. I also tried to educate my clients on why they should look for someone with insurance and what the correct documents look like.
I think it made a big difference.
 
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