I believe the .0014 is not a percentage, like you said the latter 14 per ten thousand. That is a 0.14% response rate. Which is right on the money. It's such a little response rate - you had better be selling higher priced ticket items."last year with flyers we had a .0014 responce rate with close to a 10roi"
Am I figuring this correctly.... that's 1.4 calls for 1,000 flyers...or 14 per 10,000?
(.0014 * 10,000 = 14)
-No wonder I've never bothered...