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Target Mailing Specific Streets

2946 Views 17 Replies 10 Participants Last post by  Dave Mac
Does anyone know of a service that will help me compile a mailing lists for specifc streets in a given town?
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Try directmail.com they have an option to draw a box around a street level area and they will compile the list within that box.
Thanks for the site info. Do you guys just go with an target income estimate to send leads to? I put together a list of people making over 100k a year. Just curious as to what to lookfor demographically?
I use PainterzMail (there is a link on the right).

He does something called "Target Hot Carrier Routes". It's very effective. He basically gets it down to the street address of the wealthiest people with the nicest homes in your market.

Obviously you could give him any type of demographic you wanted...
I use QuantumMail.com. You enter an address, how many neighbors you want to mail to, and they do the rest.

Brian Phillips
all of the above can do it for you

Larman,

You are on the right track and I definitely like the way you're thinking! ;) If you want, you can PM me anytime.

Regarding demographic criteria (aka "selects"): Income and home value are the most popular for a number of reasons. But age of home, square footage, age of homeowner, etc. can also come into play depending on your individual needs, goals and specialties.

Be aware that it is entirely possible (and done too often) for you to over-target your list. In other words, you put so many qualifiers into the list selection process that you end up with a relatively small (but highly targeted) quantity. This affects response rates, closing ratios, ROI and the cost-effectiveness of the whole campaign.
Larman,

You are on the right track and I definitely like the way you're thinking! ;) If you want, you can PM me anytime.

Regarding demographic criteria (aka "selects"): Income and home value are the most popular for a number of reasons. But age of home, square footage, age of homeowner, etc. can also come into play depending on your individual needs, goals and specialties.

Be aware that it is entirely possible (and done too often) for you to over-target your list. In other words, you put so many qualifiers into the list selection process that you end up with a relatively small (but highly targeted) quantity. This affects response rates, closing ratios, ROI and the cost-effectiveness of the whole campaign.
painterzmail is the way to go he knows the business and also offers design services, mailing, printing, quality list, everthing one stop shop. I used to do it all my self at one time but the hell with that call or email patrick hes da man!
I use QuantumMail.com. You enter an address, how many neighbors you want to mail to, and they do the rest.

Brian Phillips
Hey Brian you still use Quantum, I have set up a very basic account, and havnt followed through yet, I think I have to upgrade my account for for the type of situation you describe. Just want to see if your still happy with them, Premiere also recomends them. Wich plan are set up on if you dont mind me asking.


thanks
dave mac
Painterzmail do you have a response to 1800upstates remarks from last week? http://www.painttalk.com/showthread.php?t=2765&page=2&highlight=crook
Hey Brian you still use Quantum, I have set up a very basic account, and havnt followed through yet, I think I have to upgrade my account for for the type of situation you describe. Just want to see if your still happy with them, Premiere also recomends them. Wich plan are set up on if you dont mind me asking.


thanks
dave mac
Dave,

Yes, we still use Quantum (it's Quantum Digital now) and I'm happy. I don't think I have any kind of special account, but I set it up years ago so I don't recall.

We've also been using them to print a lot of our literature. The pricing is great for 4-color and we have the materials in our hands the next day. I had a problem one time and they took care of it immediately.

Brian Phillips
Don't know how extensive a list you want, but have you tried 'whitepages.com'. For a small operation wanting to get into a specific neighborhood, this will show addresses,neighbors, arial view of the area showing different streets, etc..
Hey Brian you still use Quantum, I have set up a very basic account, and havnt followed through yet, I think I have to upgrade my account for for the type of situation you describe. Just want to see if your still happy with them, Premiere also recomends them. Wich plan are set up on if you dont mind me asking.


thanks
dave mac
I use Quantum also. The only thing special about my account is I go through NAPP (sign into NAPP then follow the link) which makes some pre-designed options available that saves money. I'm happy with them.
I use Quantum also. The only thing special about my account is I go through NAPP (sign into NAPP then follow the link) which makes some pre-designed options available that saves money. I'm happy with them.

thanks Brian and Biker , when I looked their were accounts you had to pay a monthly fee, thats what I wondering about.


Brian and biker or anyone else

Im guessing you guys use this for many reasons, but if you use it for proximity mailings, just wondering what type of wording you use on the post card to let them know your in thier neighborhood.

Also do you see any differnt results in the size of the post card you use??

thanks
dave mac
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Im guessing you guys use this for many reasons, but if you use it for proximity mailings, just wondering what type of wording you use on the post card to let them know your in thier neighborhood.

Also do you see any differnt results in the size of the post card you use??
I've only used the jumbo cards, so I don't know about the different sizes.

As far as wording to let people know we are in the neighborhood: We are in your neighborhood. :whistling2: Seriously, that's what we say. And they we have a short blurb and a list of our services.

Brian Phillips
Brian

Thanks
I was wondring if you actually used the name and adress of the people. Guess not lol

Dave mac
I was wondring if you actually used the name and adress of the people. Guess not lol
No I don't. I think that might be a little invasive. But if you have signs up they should be able to spot you. And if you work in the neighborhood frequently, these people will be getting a card, see a sign, etc. many, many times over the course of a year.

Brian Phillips
No I don't. I think that might be a little invasive. But if you have signs up they should be able to spot you. And if you work in the neighborhood frequently, these people will be getting a card, see a sign, etc. many, many times over the course of a year.

Brian Phillips

Good point as always:thumbsup:, thanks
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