The Dip!

Hi everybody,
I've stalked this site since the beginning, but haven't posted because the time difference from the UK makes for dis-jointed posting. But hey, here's one for you to look at in the a.m. while I'm half way through the day.

Have just read "The Dip" by Seth Godwin. Here's a bit from the blurb

".......Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape ends quickly while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer......"

You might say its common sense, but it struck a chord with me at the moment, (and its a short book!)