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Ok, if you guys are looking for more internet exposure than you really need to make sure that your business is listed on google places..
Beyond that you want to do everything that you can to make it rank on the first page for searches relevant to your business.
Here is some of what I do get clients built and ranked.
This is long... but if you do all of these things, you will be getting a major leg up on your competitors.
1. Come up with 5 keywords for yourself. A main keyword and then 4 other supporting. Example:
Remodeling Contractor
Kitchen remodeling contractor
Basement finishing
etc.
etc.
2. Google Places allows for 10 photos to be uploaded. You want to upload all 10. Doesn't matter what the pics are of BUT they NEED to be saved on your computer as the same name as your keywords above! Two pics for each keyword. Example: you should have saved on your computer pictures named something like: remodeling-contractor AND remodeling-contractor-1. Those two would be for the first keyword. Then Kitchen-remodeling-contractor AND kitchen-remodeling-contractor-1... and so on for each keyword and pic.
3. Videos: There is a place for 5 videos. Use them all. Its not hard to create a short video. Try Movie Maker on your windows computer or FlixTime. They have a free account that you can use. All you do is use upload the pictures you saved and create a slideshow with some music. Save each movie individually as 1 of your 5 keywords. So, 1 movie, saved as 1 keyword. Each needs to be uploaded as its own keyword... hope that makes sense.
4. Upload your movies to youtube.com After you upload a movie you can edit the details of the movie in your youtube account. The title of the movie should be your keyword. The Tag of the movie should be the keyword. The description of the movie should be:
Keyword (title of movie)
http://www.yourwebsitedotcom
Company Name
Company Address, Company City & State & Zip Code, UNITED STATES
Company Phone Number
Thats it. Now, if you really want to do more with the videos, you can also submit to other video sites like veoh and dailymotion. You could also use TubeMogal as well to upload to a lot of sources, but those 3 should be plenty for now.
5. Create or update your existing listing...
Name: Joe's Plumbing | Boston, MA
(your name should be optimized for your city like above example)
Description: Joe's Plumbing has been serving the following cities for over 15 years: surrounding city, surrounding city, surrounding city, etc., etc, etc.
Category: Plumber
The next four categories you can select anything you want to... make sure you use the other four keywords for those categories.
Add your optimized Photos
Add your optimized Videos
6. Now you will come to: Additional Details...
This is tricky to explain here... but very important to do right.
There are 2 sets of boxes next to each other.
In the top box on the left you will put your main keyword with the word "website" after it... so it would read:
remodeling contractor webiste
Then in the box directly alongside of that you would put your website in there making sure you use: http. So it would be: http://www.yoursitedotcom.
The next box underneath your keyword you will put the words: Services Offered. Then across from it, you will put your first service offered... then on the box below the word "services offered" you will put another service, then across from that, another service, until all of your services are listed.
You must end on a right side box tho, so that you can create another "category" on the left side.
So now, on the next left side box, underneath all of your services offered, you will put: Cities Served Near Boston. Then on the box across from that you will put the first nearby city and you will continue on your list as you did with services.
7. Now you will click SUBMIT and you will pop in your phone number so googles automated system can call you and give you a code so that you can verify that it is really you!
ADDITIONAL IMPORTANT INFORMATION: Reviews are important. Start to ask your customers/former customers to go to your listing and give a good review.
Citations are EXTREMELY important. Citations mean that google will go out and try to find your business name and address on other websites to verify information and to see how "popular" you are. Thats why for the youtube videos we used your address in the description... we want them to be able to find that and link it up to your website and google places listing. The more "citations" you have, the more "trust rank" you build with google and the more likely they will be to list you quickly in the seven box.
Here are some places that you can list yourself. You might want to do some of these before you create or update your listing:
yellowbook.comsuperpages
yelp
merchantcircle
allpages
http://www.bridgat.com/index.php?pag...lan=SUB_SELLER
http://www.columbusohcityguide.com/advertise.php
http://www.manta.com/profile/my-comp...age-bar-header
http://www.celinea.com/cat-2995368-0.htm ; (add where it says "missing an entry?"
http://www.411.info/faq/ ; (you have to send them an email with business info... see faq)
http://www.rateitall.com/promote
http://www.insiderpages.com/support#q12 ; (FAQ #12)
http://www.localsearch.com/registration.aspx ; (try signing up here and see if you can list)
https://my.citysquares.com/search
http://www.lookupbook.com/directory/accounts/index.php
http://www.weddingbook.com/vendor-j...lowpages.com/Services/ServiceClaimSearch.aspx ; (free listing)
https://www.yellowbot.com/signin?yp_.../newbusiness
http://www.mojopages.com/biz/signup
After you create these "citations"... business listings, save the actual url that your listing is at and go to a free pinging service like pingler and "ping" the url so that google will find it quickly and they will be able to link it up to your google places listing once you submit it.
One thing that you need to make sure of is that whenever you submit your business information to any directory you use the exact same information that you submitted to google in reference to your company name, phone number and address. If you do not enter EXACTLY the same, chances are you will not get credit from google.
This definitely is not a everything that gets done, but this should be a good start for you guys. I do this every day of the week for hundreds of clients, and I can tell you absolutely that it works!
Good luck!
Beyond that you want to do everything that you can to make it rank on the first page for searches relevant to your business.
Here is some of what I do get clients built and ranked.
This is long... but if you do all of these things, you will be getting a major leg up on your competitors.
1. Come up with 5 keywords for yourself. A main keyword and then 4 other supporting. Example:
Remodeling Contractor
Kitchen remodeling contractor
Basement finishing
etc.
etc.
2. Google Places allows for 10 photos to be uploaded. You want to upload all 10. Doesn't matter what the pics are of BUT they NEED to be saved on your computer as the same name as your keywords above! Two pics for each keyword. Example: you should have saved on your computer pictures named something like: remodeling-contractor AND remodeling-contractor-1. Those two would be for the first keyword. Then Kitchen-remodeling-contractor AND kitchen-remodeling-contractor-1... and so on for each keyword and pic.
3. Videos: There is a place for 5 videos. Use them all. Its not hard to create a short video. Try Movie Maker on your windows computer or FlixTime. They have a free account that you can use. All you do is use upload the pictures you saved and create a slideshow with some music. Save each movie individually as 1 of your 5 keywords. So, 1 movie, saved as 1 keyword. Each needs to be uploaded as its own keyword... hope that makes sense.
4. Upload your movies to youtube.com After you upload a movie you can edit the details of the movie in your youtube account. The title of the movie should be your keyword. The Tag of the movie should be the keyword. The description of the movie should be:
Keyword (title of movie)
http://www.yourwebsitedotcom
Company Name
Company Address, Company City & State & Zip Code, UNITED STATES
Company Phone Number
Thats it. Now, if you really want to do more with the videos, you can also submit to other video sites like veoh and dailymotion. You could also use TubeMogal as well to upload to a lot of sources, but those 3 should be plenty for now.
5. Create or update your existing listing...
Name: Joe's Plumbing | Boston, MA
(your name should be optimized for your city like above example)
Description: Joe's Plumbing has been serving the following cities for over 15 years: surrounding city, surrounding city, surrounding city, etc., etc, etc.
Category: Plumber
The next four categories you can select anything you want to... make sure you use the other four keywords for those categories.
Add your optimized Photos
Add your optimized Videos
6. Now you will come to: Additional Details...
This is tricky to explain here... but very important to do right.
There are 2 sets of boxes next to each other.
In the top box on the left you will put your main keyword with the word "website" after it... so it would read:
remodeling contractor webiste
Then in the box directly alongside of that you would put your website in there making sure you use: http. So it would be: http://www.yoursitedotcom.
The next box underneath your keyword you will put the words: Services Offered. Then across from it, you will put your first service offered... then on the box below the word "services offered" you will put another service, then across from that, another service, until all of your services are listed.
You must end on a right side box tho, so that you can create another "category" on the left side.
So now, on the next left side box, underneath all of your services offered, you will put: Cities Served Near Boston. Then on the box across from that you will put the first nearby city and you will continue on your list as you did with services.
7. Now you will click SUBMIT and you will pop in your phone number so googles automated system can call you and give you a code so that you can verify that it is really you!
ADDITIONAL IMPORTANT INFORMATION: Reviews are important. Start to ask your customers/former customers to go to your listing and give a good review.
Citations are EXTREMELY important. Citations mean that google will go out and try to find your business name and address on other websites to verify information and to see how "popular" you are. Thats why for the youtube videos we used your address in the description... we want them to be able to find that and link it up to your website and google places listing. The more "citations" you have, the more "trust rank" you build with google and the more likely they will be to list you quickly in the seven box.
Here are some places that you can list yourself. You might want to do some of these before you create or update your listing:
yellowbook.comsuperpages
yelp
merchantcircle
allpages
http://www.bridgat.com/index.php?pag...lan=SUB_SELLER
http://www.columbusohcityguide.com/advertise.php
http://www.manta.com/profile/my-comp...age-bar-header
http://www.celinea.com/cat-2995368-0.htm ; (add where it says "missing an entry?"
http://www.411.info/faq/ ; (you have to send them an email with business info... see faq)
http://www.rateitall.com/promote
http://www.insiderpages.com/support#q12 ; (FAQ #12)
http://www.localsearch.com/registration.aspx ; (try signing up here and see if you can list)
https://my.citysquares.com/search
http://www.lookupbook.com/directory/accounts/index.php
http://www.weddingbook.com/vendor-j...lowpages.com/Services/ServiceClaimSearch.aspx ; (free listing)
https://www.yellowbot.com/signin?yp_.../newbusiness
http://www.mojopages.com/biz/signup
After you create these "citations"... business listings, save the actual url that your listing is at and go to a free pinging service like pingler and "ping" the url so that google will find it quickly and they will be able to link it up to your google places listing once you submit it.
One thing that you need to make sure of is that whenever you submit your business information to any directory you use the exact same information that you submitted to google in reference to your company name, phone number and address. If you do not enter EXACTLY the same, chances are you will not get credit from google.
This definitely is not a everything that gets done, but this should be a good start for you guys. I do this every day of the week for hundreds of clients, and I can tell you absolutely that it works!
Good luck!
