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I remember reading this idea a while ago from someone on Contractor Talk:

Organize a "Customer Appreciation Month." Contact every customer you've had for the past, say, year and ask them if you can put a lawn sign up in their yard for a specific month. Tell them that by allowing a sign in their yard, they've entered their name into a raffle which gives away various prizes, such as fancy dinners, gift cards, spa treatments, etc.

I think it's a great idea, but have yet to try it. Think of the exposure and branding if you had 100-200 signs up in your immediate area at one time.
 
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