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Discussion Starter · #1 ·
When I first started I handed out a lot of door hangers. One day I noticed someone driving down the street tossing a small bag in yards. I confiscated one and saw that it contained a flyer for some contractor.

I soon stole his idea. I rolled up flyers and used a rubber and to hold them in place. I would drive down the street and a helper would toss the flyer in the yard. I went from handing out 120 an hour to more than 500 per hour. And I could do it much longer. It was by far the most effective advertising I've ever done.

Such things would be frowned upon now, and might even get me arrested in some places. But it worked at the time.

What marketing have you done that is unusual?

Brian Phillips
 

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Discussion Starter · #20 ·
I don't know man... People here are pissed that they are giving them out in schools. I can't imagine what they would do if you actually threw the rubbers in their yard! :blink:
Oops, I left a word out. Actually, we used rubber bands. But had we used rubbers, I bet we would have received more calls (but not the kind I would want).

Brian Phillips
 

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Discussion Starter · #30 ·
huhhh haaah huhhh haaaahh "Hi... is this Brian?
This is Brian. How can I help you?
Brian I got your rubber today and I need some work done.
I wondered where I left it.
Do you do pipes? I need mine cleaned.
We've done a few pipes over the years. What kind of prep will they need?
Oh wait, it says you are a painter..Can you come color my world, big boy?" ::more heavy breathing::
Have you already selected your colors, or will you need some help? And by the way, you should do something about that asthma.

Brian Phillips
 

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Discussion Starter · #50 ·
Since this got bumped up, and I just started something new, this is a good place to share it.

We've all heard about the benefits of customer retention marketing. What about pre-customer retention marketing? It's easy to do with auto-responders.

I have a form on my site offering a free special report on selecting a contractor. To get it, the customer must enter their email address. My auto-responder will then email them once a quarter. Even though they may not have called me (yet) I can still market to them inexpensively and automatically.

I often start investigating a product or service long before I intend to buy. I suspect that many of my potential customers do the same. If I can start marketing to them months before they are ready to get an estimate, I have a head start on the competition.

I just launched this yesterday, so it is way too early to tell how it will work. But it isn't costing me anything, except the time it took to set up the auto-responders--about 10 minutes since I am just using materials I've had written for years.

Brian Phillips
 

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Discussion Starter · #52 ·
Thta's cool. I am thinking about launching something a lil different. For example, have them complete a survey (this would enter them into a raffle). Then in order for them to see the results of the survey they'd need to provide email, dob, etc... info (opt in).
Anything that will capture their email address will work. Internet marketers say that each email addressed captured is worth $1 a month. I suspect that that number would be higher for our industry.

Brian Phillips
 

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Discussion Starter · #54 ·
Can you go into more detail about the above bold? Not sure I understand what you mean. Thanks.
The idea is that if you have someone's email address you can market to him. Over time, on average, each email address that you can market to will translate to $1 per month in sales. It's a numbers game, just like all marketing.

When we place a traditional ad, a lot of people who aren't in the market for our service will see it. But if you get someone's email via an opt-in, they are likely interested in (or will be) what you are selling. The idea is to then keep marketing to them until they buy. It is a very targeted approach to marketing.

Internet marketers (IM) obviously have a much larger potential customer base than we do, but the same principle applies. IM usually offer something for free to get your email address. They then market to you, even though you have never bought anything from them. I think the same idea can be applied to our services.

As an example, let's say a new subdivision is built in your area. Somehow you get the email address of everyone in the subdivision and you send them an email each month with tips on painting. Who do you think they will call when they want to hire a professional?

Brian Phillips
 

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Discussion Starter · #56 ·
The idea is that if you have someone's email address you can market to him. Over time, on average, each email address that you can market to will translate to $1 per month in sales.

Very interesting. I wonder where the hell they come up with these stats. If I am reading it correctly: if I've got 5000 email addresses (from opt ins) we would - in theory - generate 5k in sales / month. Hmmm... Actually, I think that number is a lil conservative. Thanks for the education. Never thought of looking at it that way. Again, thanks for the insight.
I assume that the numbers come from experience. My own limited experience is similar.

I think that the numbers would be much higher for us. We would have a much more targeted market and our average sale is much higher than the internet marketers. That is why I am intrigued by this idea.

Brian Phillips
 
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