John,
It depends on the market your trying to attract. I spent 12k a year on a yellow pages ad for three years and never booked a job. The major newspapers are a waste of time too.
What hasn't worked to get new customers?
I'm curious as to what marketing ideas others have tried and found to be less than stellar generators of leads. only 6 years of experience for myself with this business but one thing i try to remember now is that i need to be very careful where i spend my marketing dollars. i've tried lots of different services, ideas, etc and try to throw my money at the ones that have the best return but here are a few that i feel i wasted money on....
1) the coupons on the back of your grocery store receipt. 3 months - 0 calls
2) contractor partnership with Crye-Leike realtors (largest realty firm in TN) 0 calls. they charged a monthly fee + 10% of job
3) 6 weeks of 3 a day radio spots. (bartered with the owner of the station so it felt worth the risk) but only 1 call, an employee of the radio station who turned out to be a pita.
4)senior yellowpages. still doing this one but i don't feel i've gotten much response from it.
plenty of others as well but lets hear what you've tried.
john
1) the coupons on the back of your grocery store receipt. 3 months - 0 calls
2) contractor partnership with Crye-Leike realtors (largest realty firm in TN) 0 calls. they charged a monthly fee + 10% of job
3) 6 weeks of 3 a day radio spots. (bartered with the owner of the station so it felt worth the risk) but only 1 call, an employee of the radio station who turned out to be a pita.
4)senior yellowpages. still doing this one but i don't feel i've gotten much response from it.
plenty of others as well but lets hear what you've tried.
john
1 - 3 of 32 Posts
It depends on the market your trying to attract. I spent 12k a year on a yellow pages ad for three years and never booked a job. The major newspapers are a waste of time too.
It all depends how much money you want to spend on advertising.
I haven't tried to many things yet, but I am not willing to advertise. I am more word of mouth and referrals.
If you have nothing to contribute ....then dont.
I'm into muscle cars. I put ad's on the barter section hoping that someone might have a 67 vette in their garage for the last 30 years and no money to fix their house ........ dreamer!
1 - 3 of 32 Posts
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