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What hasn't worked to get new customers?

5640 Views 31 Replies 17 Participants Last post by  CharlieWis
I'm curious as to what marketing ideas others have tried and found to be less than stellar generators of leads. only 6 years of experience for myself with this business but one thing i try to remember now is that i need to be very careful where i spend my marketing dollars. i've tried lots of different services, ideas, etc and try to throw my money at the ones that have the best return but here are a few that i feel i wasted money on....

1) the coupons on the back of your grocery store receipt. 3 months - 0 calls
2) contractor partnership with Crye-Leike realtors (largest realty firm in TN) 0 calls. they charged a monthly fee + 10% of job
3) 6 weeks of 3 a day radio spots. (bartered with the owner of the station so it felt worth the risk) but only 1 call, an employee of the radio station who turned out to be a pita.
4)senior yellowpages. still doing this one but i don't feel i've gotten much response from it.

plenty of others as well but lets hear what you've tried.

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my door to door sponsored flaming bag of dog poo campaign failed miserably
There is nothing wrong with craigs list, except the clients it brings a business. Most people on craigs list are looking for a cheap job and will not help a business grow because you can t profit from them. It would be in your best interest to spend money on advertisng and just make payments on the van, controlled debt is a friend in business so don;t be afraid to have a loan on a vehicle. I don't say this to belittle your business, but look at all the other ads on craigslist and look at what you are competing in judged by the company he keeps.
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