Ok, I generally wont post my #s here. We have plenty of painters in my area posting on craigslist for $25 hr as I would imagine any other city does too. Some are licensed, some are not. None of them ever last though. And I will admit, I have posted my share on CL too, but its pretty much been a waste of time and its not the type of customers I want. Allthough I get very little T&M work, everything I do comes down to an hourly rate. Whether I am using unit cost, sq ft, or simply figuring hours on a job I know what my operating costs are and what I need to charge to cover them. Im guessing you have no employees? At one time I was running a 3-4 guys. I figured everything at $55 per man. And that is by no means high for a legit PC. That worked out OK. Now I have no employees and from my experience its hard to stay in business at that rate as a one man show because all my overhead relies on me as opposed to spreading it out over a few guys. I understand the struggle of getting the business going cause I am currently there myself. As already mentioned, focus on getting the right clients. One thing I do know is there are clients I target and others who are a waste of my time. Getting the right clients doesnt happen overnight, but what can you do to find them?