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One thing my ex-boss was good at as part of his sell process was, while he did work with designers and stuff, he would really sit down with customers and try to figure out colors with them and honestly he was very good at picking out good color choices. But he integrated some amount of color consulting in with his bids and the selling process, and surprisingly it seemed to work out well for him. A lot of customers will use "I can't pick out colors" to drag their feet on a job for weeks or months or ultimately not take the bid, so him doing that from a salesmanship angle I think was very good.

I don't think I could really do it myself, due to not being that great at picking out colors and simply not being that great of a salesman compared to him, but it's one thing I did admire about him, his ability to do that with customers.
 
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