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Discussion Starter · #1 ·
Whether you are a contractor, or selling software to a Fortune 100 company, the phases of marketing all tend to stay the same.

Attracting prospects, also known as the "know" phase. For most, this is when they first see your website in a search listing, or when you call them after they went through a lead service.

Converting prospects to leads, I call this the "like" phase, because if they don't like what they see, they won't convert to a lead. Usually, this is when they click on your "Contact Us form" to send the information to you, or they pick up the phone to call you for an estimate. I think this could be improved for a lot of companies by making this phase easier and requiring less effort, but we'll get into that later.

Closing the lead into a customer, this is the "trust" phase, once they trust you more than anyone else, they will buy from you.

Deliver the service or product, yes you know this is part of your marketing, maybe one of the most important parts!

Upsell or cross-sell after the initial sale. This could be additional work orders to fix problems they and you didn't know they had, or just them adding work on because they like your work so much they are looking for ways to keep you around longer! If you're not getting any additional work orders, that are paying you, maybe you're not friendly enough or your crew is failing in the Deliver phase?

Referral of you to other people. Don't think that this only has to happen after every other phase is done, it can actually be done along side every other phase! The important thing is that you have a system so that you don't forget to do any of these phases.


Alright, first, what phases do you have nailed down already? You don't have to be awesome at them, just have a system in place of some kind.

Now, if you had to pick one to improve, or put a system in place to improve, which would it be?

I'm deciding what my next series of content articles is going to be about, and I wanted to let you all give me some input, so it can be relevant. I'm also interested in seeing the differences between the different sizes of companies and where they are trying to improve.
 

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Discussion Starter · #3 ·
Yes, in my profile.
It's make it easier to find me, but I'm respecting the rules of the Forum which prohibit my having a signature, or any kind of link off site.

Thanks!
 

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Discussion Starter · #8 ·
Thanks for pointing that out guys, my web design firm is dragging their feet on some changes I asked them to make, and I had the choice to do nothing until it was updated, or keep busy and take the shots like a man. :)

I'll make sure to copy this whole thread and email it to them to get them moving.
 

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Thanks for pointing that out guys, my web design firm is dragging their feet on some changes I asked them to make, and I had the choice to do nothing until it was updated, or keep busy and take the shots like a man. :)

I'll make sure to copy this whole thread and email it to them to get them moving.
Is that why you chose not to put it in your signature?

Isn't a good website important to inbound marketing?
 

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Thanks for pointing that out guys, my web design firm is dragging their feet on some changes I asked them to make, and I had the choice to do nothing until it was updated, or keep busy and take the shots like a man. :)

I'll make sure to copy this whole thread and email it to them to get them moving.
No problem.. I live to point out others flaws. :jester:
 

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Wait a minute, this is BS. According to your website, you offer website design services...

It seems to say so here:

http://www.212-marketing.com/websites-that-work/

By your own definition in the original post of this thread, you are losing tons of prospects who will go no further than the attract phase.

Clean your junk up, practice what you preach, come back in 6 months to a year.

There will be a dumber bunch of painters here then.
 

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I don't have a problem with an imperfect website.
A start today is better than a perfect tomorrow.
If I waited for my website to work right before it went up, I would not have one for the last 10 years.
The same reason I started painting before I became a perfect painter.
Wait...I don't paint any more and I still have not become a perfect painter.
 

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Discussion Starter · #16 ·
Wait a minute, this is BS. According to your website, you offer website design services...

It seems to say so here:

http://www.212-marketing.com/websites-that-work/

By your own definition in the original post of this thread, you are losing tons of prospects who will go no further than the attract phase.

Clean your junk up, practice what you preach, come back in 6 months to a year.

There will be a dumber bunch of painters here then.
Scott, I debated just ignoring your last post as rudeness after a bad day, because I've had bad days too. I'm going to spot you one and move on.

In the interests of transparency, because I hate a cliffhanger ending, I'll attempt to help everyone understand.

I'm not a "web guy" coder, programmer, developer. I was using a well-known third party to sub my website "construction" to. Unfortunately, when I used them to build my site after I decided to go full-time into setting up a marketing agency, they kind of mashed my design ideas in with theirs, and it looked a horrible mess.

I'm actively looking for someone to work with for my future clients, although my needs are different from the typical contracting company, I want there to be a quicker, easier way to modify aspects of the sites I'm building.

Make sense now?

My main focus is on tweaking the "design" of websites to maximize conversion, and using a systematic approach to content marketing for contractors so they can have large amounts of great quality content, without going broke.

I hope this helps clear up any misunderstanding. I also didn't want to get accused of trolling for prospects, so I haven't put my website address in my signature now. I WAS under the impression that I couldn't get a signature because of how I registered, and I was fine with that, so I didn't look any further to see when I could get one.

Back to your regularly scheduled programming. :thumbsup:
 

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Don't read too much into it, Rich. I am a literalist. I went to your website and saw the services you offer, which include websites and social media management. I went to your facebook and twitter pages and saw dreadfully low numbers, which then made me wonder how a social media manager can have such lackluster social media presence. It doesn't matter. You seem like a good egg. Welcome to the forum!

PS ... I never have bad days.
 

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Hey Rich tell us more about your buisness that you sold. Just wondering what size operation you had and what did you specialize in, tye of work. 14years to build a buisness and to be able to sell it is great

thanks
dave
 
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