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Discussion Starter · #23 ·
Vermont, I'm glad you're having a good day, then.

I have pretty thick skin.

Dave Mac, I remember when you were starting out asking all kinds of questions in painterschatroom.com. I was Littlefield then, too, never have changed my name, lol.

I started my painting company in '99, and ran it until 2005 under my own name. I decided to completely rebrand and focus on log homes in 2005.

The size of my company? Large enough to support my lifestyle, but not any bigger than I needed it, I have too much ADHD to devote all my time to any business. I don't like to throw numbers around, I've seen guys grossing 3x what I was, and didn't have 2 nickels to rub together.

I usually made more take home when I was smaller, although I went up and down a few times trying different things out.


I'm sure you can hunt my old company up, if you're really interested. They do things a bit different now, so I'm not associated with them anymore.
 

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Another one left over from the painters chatroom, not many of us left I think a handfull still post. If you survived the painters chatroom you must have thick skin, man they had some doozies back then, Burns harry and keller would get in to hard core, good stuff though. NOthing like MM and Blackwell either I still think they were one in the same
 

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Another one left over from the painters chatroom, not many of us left I think a handfull still post. If you survived the painters chatroom you must have thick skin, man they had some doozies back then, Burns harry and keller would get in to hard core, good stuff though. NOthing like MM and Blackwell either I still think they were one in the same
You have to admit, it was quite entertaining.
 

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Dave Mac said:
Another one left over from the painters chatroom, not many of us left I think a handfull still post. If you survived the painters chatroom you must have thick skin, man they had some doozies back then, Burns harry and keller would get in to hard core, good stuff though. NOthing like MM and Blackwell either I still think they were one in the same
I remember that. Also the Pdca chat room used to be decent. Back when Kevin Nolan gave advice for free. Ghost town now. I guess Pdca is more into promoting their linkedin page which is more spammers and non members than anything else.
 

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Dave Mac said:
Another one left over from the painters chatroom, not many of us left I think a handfull still post. If you survived the painters chatroom you must have thick skin, man they had some doozies back then, Burns harry and keller would get in to hard core, good stuff though. NOthing like MM and Blackwell either I still think they were one in the same
Harry emailed me awhile back but haven't heard from him since. His father was a very sharp estimator good guy taught allot of guys how to estimate from prints etc.
 

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Whether you are a contractor, or selling software to a Fortune 100 company, the phases of marketing all tend to stay the same.

Attracting prospects, also known as the "know" phase. For most, this is when they first see your website in a search listing, or when you call them after they went through a lead service.

Converting prospects to leads, I call this the "like" phase, because if they don't like what they see, they won't convert to a lead. Usually, this is when they click on your "Contact Us form" to send the information to you, or they pick up the phone to call you for an estimate. I think this could be improved for a lot of companies by making this phase easier and requiring less effort, but we'll get into that later.

Closing the lead into a customer, this is the "trust" phase, once they trust you more than anyone else, they will buy from you.

Deliver the service or product, yes you know this is part of your marketing, maybe one of the most important parts!

Upsell or cross-sell after the initial sale. This could be additional work orders to fix problems they and you didn't know they had, or just them adding work on because they like your work so much they are looking for ways to keep you around longer! If you're not getting any additional work orders, that are paying you, maybe you're not friendly enough or your crew is failing in the Deliver phase?

Referral of you to other people. Don't think that this only has to happen after every other phase is done, it can actually be done along side every other phase! The important thing is that you have a system so that you don't forget to do any of these phases.


Alright, first, what phases do you have nailed down already? You don't have to be awesome at them, just have a system in place of some kind.

Now, if you had to pick one to improve, or put a system in place to improve, which would it be?

I'm deciding what my next series of content articles is going to be about, and I wanted to let you all give me some input, so it can be relevant. I'm also interested in seeing the differences between the different sizes of companies and where they are trying to improve.
Thanks for the time and effort in your post, I would bet more are sucking up your marketing sdvise. I hope to see more! If anything you are encouraging paint contractors to think about marketing. That's not a bad thing.
 

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Discussion Starter · #29 ·
Another one left over from the painters chatroom, not many of us left I think a handfull still post. If you survived the painters chatroom you must have thick skin, man they had some doozies back then, Burns harry and keller would get in to hard core, good stuff though. NOthing like MM and Blackwell either I still think they were one in the same
Yep, MM and Blackwell had some crazy alter ego stuff going there. I always thought it was a little weird.

There was that one young guy that would brag about how fast he painted all the time, had a brush for every single different kind of paint, etc, can't remember his name now, think he was in KY or somewhere near there.

Good times.
 

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Discussion Starter · #30 ·
I remember that. Also the Pdca chat room used to be decent. Back when Kevin Nolan gave advice for free. Ghost town now. I guess Pdca is more into promoting their linkedin page which is more spammers and non members than anything else.
Yep, I've been over there spamming it as hard as I can...

JK

It is odd how many weight loss ads there are though. I appreciate a cleaned up forum, which is why I'll try to tread lightly here, don't want to get pushy.
 

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Harry emailed me awhile back but haven't heard from him since. His father was a very sharp estimator good guy taught allot of guys how to estimate from prints etc.
Man I could really use a good teacher in that field. I don't chase commercial work because I'm not super confident bidding from prints at this point. If I do bid I go way over the top. It sucks because I worked a lot of commercial jobs for another company and I know the tricks to running them efficiently.
 

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Man I could really use a good teacher in that field. I don't chase commercial work because I'm not super confident bidding from prints at this point. If I do bid I go way over the top. It sucks because I worked a lot of commercial jobs for another company and I know the tricks to running them efficiently.
I think Richmond uses someone from this site to estimate them for him. Might be something worth checking out.
 

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I think Richmond uses someone from this site to estimate them for him. Might be something worth checking out.
Probably the best thing I've done.....I just landed a Ulta beauty salon spa job....not totally sure what it is yet.....and I'm 85% sure we landed a sams club remodel out in Iowa....and were doing a Dicks Sporting goods on monday morning.....
 

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Probably the best thing I've done.....I just landed a Ulta beauty salon spa job....not totally sure what it is yet.....and I'm 85% sure we landed a sams club remodel out in Iowa....and were doing a Dicks Sporting goods on monday morning.....
Where do you get those leads Matt? Do they find you, or is there a listing you get a hold of that has all of them in your area?
 
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