Slickshift says "What the heck are you talking about?
I'd say it covers just as much, costs a little more per gallon (than other top premium lines), the paint product costs go up around 25% and it covers in one coat (same color) and doesn't take any longer to apply."
Hi everyone, long time lurker - hope I can jump in to this discussion and add some value to the debate. I disagree with some of the assumptions that have been made here... So in the spirit of making a more fair comparison, lets first look at coverage, From SW's Data pages, Duration Ext covers @ 250 - 300 sq/gallon (lets use 275 as an average.) Compared to SuperPaint Ext @ 350 - 400 sq / gallon (take 375 as an average)
So SuperPaint covers 35% better.
As to cost - my Duration Ext paint costs double that of SuperPaint. If yours does not, you are paying too much for SuperPaint, IMO.. But our customers pay for the paint (on a per gallon basis anyway, so lets not harp on this too much yet.)
As to effort involved, Duration clearly takes longer to apply than SuperPaint (and therefore costs more in person-hours.) There is more brush drag making it harder to put on if brushing, and even when spraying, considering you are supposed to apply it almost twice as thick, (7 mils vs 4,) it just simply takes more time to apply. If no other reason - you are applying the material 75% thicker.
Now - lets look at a couple of these factors together to see the total impact.
Let's say you are painting 5,000 sq ft of siding. And assume you pay $17.50 for SuperPaint and $35 for Duration
5,000 / 275 = 18.18 AND 5,000 / 375 = 13.13
Duration 18.18 Gallons - Paint cost = $636.30
SuperPaint 13.13 Gallons - Paint cost = $229.78
Overall Paint Costs increase by almost 177%
Time required to apply 18.18 gal over 13 gal = 38% - More paint so it will take 38% longer (simply due to the larger amount of material (not due to any coverage specifications.)
Don't get me wrong, I push for Duration on almost every home, but I make sure I factor in all of the true costs before I do in the interest of maintaining targeted gross margin %. There IS an impact to Cost of Goods Sold, so make sure you factor them in to your pricing model..
Cheers - Jeff