Scott, :laughing:
Jason..
I don't know if the intention of your post was to show how to sell on benefits but that is exactly what you have done. Those benefits you mentioned are what people trade their cash for. Customers don't want a paint job, they want features that are an advantage and benefit to them. A deck is an extension of person's living space. Its the place where mom can park the kids and know they are safe. Those are the hot buttons that sell a premium service. Great post.
Jason..
I don't know if the intention of your post was to show how to sell on benefits but that is exactly what you have done. Those benefits you mentioned are what people trade their cash for. Customers don't want a paint job, they want features that are an advantage and benefit to them. A deck is an extension of person's living space. Its the place where mom can park the kids and know they are safe. Those are the hot buttons that sell a premium service. Great post.