We're still rolling along fine here in Virginia it seems, but last year we were very slow in January and February. We decided this year to go ahead and offer a special deal to interior jobs that if they book now with deposit and can be flexible on when they go jan - feb we will give them a 20% discount. We have already lined up 3 nice sized jobs and will run this special most likely from now until christmas. All of them I probably wouldn't have won, but that special price was the kicker!
We haven't started advertising this, just use it as a special when we get price resistance and somebody that doesn't have to go tomorrow... We'regoing to advertise itthough all next month and hope to have my slow period booked up with plenty of work.
its a big discount, but I know we'll be hungry for work then and I never turn down deposit checks for cash flow now...
What other strategies are you employing?
i was thinking about cold calling business owners with the "right after christmas is usually slow for you, that would be a great time to get that much needed painting done and wouldn't be very disruptive for you, also, we can give you a killer deal... " sort of approach.
any ideas out there for what a good target market is in the winter?