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I can give you the Tech Data Sheet for the Revive if you'd like? Or is that not what you're referring to.

I can't speak for SW and their profit/loss policy, but that isn't generally how BM operates in my experience. Unlike SW, they actually have a reputation that would cost them considerable money should it become blemished. SW already has a spotty reputation, they just get by because of their marketing/market share/pricing.

I'm not entirely sure why you seem to think this would have to be a miracle to work. Clearly we all understand that different colors reflect different wavelengths of light and thus absorb heat at different rates. I'm curious why your immediate conclusion would be that the chemists at these two companies clearly understand that, figured out which colors would work, and then figured out which wouldn't... and then included the ones that wouldn't work anyways. If some of them work fine (which they obviously do), why would you not assume that these curated collections specifically for this goal are actually the ones they found that work... fine.

It'd clearly be much MORE profitable to sell a collection that actually works than one that has a decent loss rate. Even if you were still in the black, you'd be WAY more in the black by not having to cover lawsuits and failures. One failure on a small house could erode the profits for thousands of dollars of paint sales. There's no reason these companies would be aiming for that.
If BM keeps pushing the Arborcoat semi-trans and semisolid as a deck-coating, their rep is gonna get blemished in that market. I'm not bashing BM in general, I buy from them every month. But my experience with that product hasn't been good and the reviews I read online (not just here) say its a loser.
 
If BM keeps pushing the Arborcoat semi-trans and semisolid as a deck-coating, their rep is gonna get blemished in that market. I'm not bashing BM in general, I buy from them every month. But my experience with that product hasn't been good and the reviews I read online (not just here) say its a loser.
Would love to argue with that, but I really can't. You're right, the product does need help.
 
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